Stop Huntingdon Animal Cruelty, launched after undercover video showed workers beating beagles inside Huntingdon Life Sciences, pioneered the pressure campaign: publishing targets' business relationships and cheering — without organizing — the full spectrum of protest, legal and otherwise, that followed. The campaign drove HLS off the New York Stock Exchange listing and to the edge of collapse.
In 2006 six organizers — the SHAC 7, with their organization — were convicted under the Animal Enterprise Protection Act not for any raid but for running the campaign's website and rhetoric: "conspiracy" consisting of speech, sentences up to six years. Civil libertarians condemned the case as the clearest First Amendment casualty of the animal wars, and Congress answered the movement not with restraint but with the harsher Animal Enterprise Terrorism Act, passed months later.